South Korea, UK, Germany & Japan have the highest percentage of users with Internet access who buy merchandise including books, clothing & airline tickets online.
According to The Nielsen Company global information and media company, South Korea leads the world in shopping online. The list below shows that 99% of South Koreans with Internet access have made online purchases.
Top International E-Commerce Countries
- South Korea ... 99% shop via Internet
- United Kingdom ... 97%
- Germany ... 97%
- Japan ... 97%
The United States finished eighth with 94 percent of Americans have made online purchases.
Most Popular Online PurchasesBooks are the most popular purchased items over the Internet (about 40%), followed by clothing (35%), videos and games (24%), airline tickets (24%) and electronic equipment (23%).
American Internet users buy more clothing online, followed by books and videos and games.
Global E-Commerce Sales Growth
The Nielsen Company global surveys show that 627 million had shopped online 2 years ago, and increased by approximately 40 percent to 875 million just 2 years later.
