  |
|||
|
|
|
||
|
Posted by Daniel Workman Aug 15, 2008 |
Central to writing successful articles on global trade is an understanding of the audience. After all, the audience decides the success of any published work, whether online or hardcopy.
In the case of our international trade articles, it is important to look at both where our online readers are located, who they are and what they are looking for.
Where Our Online Audience Is Located
Based on overall website traffic statistics for Suite101.com from alexa.com, we can make some general assumptions about viewer locations for our international trade articles.
- United States ... 57% of all Suite101.com online visitors
- India ... 6.8%
- United Kingdom ... 5.8%
- Canada ... 4.6%
- Australia ... 2.6%
- China ... 1.9%
- South Africa ... 1.5%.
Given that almost two-thirds of our audience is from the U.S., you can understand why we use American spelling rather than Canadian. We also focus on American exports and imports more than any other country, even though Daniel Workman is proudly Canadian.
Our Online Audience Segments
We carefully studied the keywords that audience members used to find our most popular online articles. Below is the audience profile that we developed.
- Business Researchers ... 55% of international trade article viewers
- Students ... 30%
- Educators ... 10%
- Online Shoppers ... 5%.
What Our Audience Wants
Most of our viewers are researching international trade information either from a business or educational perspective. Ironically, our smallest segment Online Shoppers offers the most promise.
Webpronews.com reports that in 2007 e-commerce sales over the Internet continued to grow over 70% annually. Today, global online shopping generates over US$100 billion in sales.
By 2012, 37% of music sales will be made via the Web while over 50% of consumer electronic purchases will be completed online.
Guess which topic areas we will be covering in our upcoming International Trade articles?