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Posted by Daniel Workman Jun 30, 2008 |
Being an online Feature Writer at Suite101.com isn't a quick way to get rich. But it is encouraging to see that Internet marketing is enjoying healthy sales increases as more people around the world get connected to the Web.
According to PriceWaterhouseCooper (PwC), Web-based advertising in Canada will soar 21.1% compounded annually to $3.4 billion in 4 years. Toronto Star Business reporter Rita Trichur recently quoted PwC director Jerry Brown as identifying the following 3 fastest-growing drivers for online marketing:
- Keyword searches
- Classified advertising
- Online video advertising (full-motion video ads shown on the Internet).
Traditional media advertising like newspaper classifieds are expected to grow at a slower pace of less than 10%. Even then, digital advertising is expected to fuel much of those gains.
Still, the older generation age 50 and over will still demand the older forms of media to which they become accustomed.
Hopefully, more young and old Web researchers will find their way to our International Trade articles to find immediate answers to the questions for which they want answers.