International Google Ads
Selling AdSense Keyword Searches eg Consolidate Loans & Tax Attorney
Besides USA, Google is top search engine in Argentina, Australia, Belgium, Brazil, Canada, Denmark, France, Germany, India, Italy, Mexico, Spain, Sweden, Switzerland & UK
The world’s largest search engine, Google responds to the most search queries - far ahead of any other online service including Yahoo.
Each month, some 400 million unique users around the world use Google’s services fom 112 international network domains. Over half of Google.com traffic arises from outside the U.S.
Under Google’s AdSense program, advertisers pay Google a fee each time users click on one of the advertiser’s ads displayed on a Google Network member’s web site. Ads appear on search result pages as well as on Web content pages. Also, some advertisers pay fees based on when their ads are displayed rather than per click.
Advertisers bid on the cost-per-click (CPC) to be assigned to specific search keywords. For example, top-paying keywords for North American audience include consolidate loans, tax attorney, refinancing, equity mortgage and register domain names. An ad’s position on a page is determined by both the CPC and the number of times that users have clicked on the ad (click-through rate). As calculated by Google technology, the most pertinent ads are displayed more prominently on a Web page.
Google Global Advertising Fees
Over 99% of Google’s revenues are derived from advertising fees. The remainder comes from the licensing of Google’s Web technologies, enterprise search solutions as well as other products and services.
Company revenues for the first 3 months of 2007 were up 63% from the year earlier period. As the numbers bulk up (approaching some US$15 billion in 2007), annual revenue growth rates have slowed from 118% in 2004 to 92% in 2005. In 2006, there was a further slowdown to 73%.
Rising advertising revenues remain the main driver for overall company revenue expansion. As of late, Google’s advertising sales growth is due primarily to boosts in the total number of paid clicks and ads displayed through Google systems.
Google International Revenues
For the first 3 months of 2007, international sources accounted for less than 50% of Google’s total revenues. Yet more than half of user traffic comes from outside the U.S.
- United States … 53% of total company revenues (down 5% from 2006)
- United Kingdom … 16% (up 1%)
- Other countries … 31% (up 4%)
The question becomes "Is Google’s international glass half-empty or half-full?"
The increase in the percentage of revenues from international markets results principally from:
- growing acceptance abroad of Google advertising programs,
- more direct sales resources and customer support operations, plus
- progress in developing localized versions of Google products in these international arenas.
It’s important to understand that the Google ads that accompany the text for this International Trade article will be different for a user in India as opposed to one in the U.K.
In Canada, the top search keywords for this International Trade site include world’s richest countries, world’s poorest countries and water etf.
Which keyword phrases will generate the most ad revenues around the globe?
Stay tuned.
Sources For This Article
This article presents independent calculations and insights based on data drawn from source material on google.com
