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CGTA Gift Show Fall 2007Canadian Gift & Tableware Association Needs International Retailers
Many products displayed at the CGTA Gift Show could make great exports if marketed via the Internet - maybe even the pecan-pie-scented candles & girth-control chocolates.
Toronto’s Canadian Gift & Tableware Association (CGTA) Gift Show is second only to Atlanta’s Gift, Home Furnishings and Gourmet exhibition as the largest North American wholesale gift convention. The most recent CGTA Gift Show had over 1,000 wholesale exhibits that attracted an estimated 22,000 retail buyers over a 4 day period ending on August 15. Closed to the general public, the gift show is restricted to registered buyers from the retail industry. Wholesalers take orders only, usually with a set minimum quantity. Products in the Buyers’ Guide handbook are organized into 42 categories, ranging from jewellery to gardening. Some products were funny, like pecan-pie-scented candles and girth-control chocolates that purportedly stop consumers from thinking about chocolate for up to 15 minutes. Since retail sales are not allowed on the show floor, many gourmet food booths offer prospective retail buyers free samples of such products as candies, cookies, crackers, sauces, dips and flavoured beverages. Prize Winning Products Toronto’s gift show runs two times each year, once in January and then in mid-August. At each show, retail experts choose the 10 best products based on such criteria as visual appeal, usability and price. Below is the list of top 10 products from the August show.
While the above 5 products are export-ready, the remaining 5 items below come from wholesalers who have not yet committed to servicing foreign buyers (at least not under the CGTA's formal registration program).
CGTA Must Focus On International Trade Even though the CGTA Export Ready Program has about 600 member companies, only 40% of CGTA Gift Show exhibitors offer export-ready products. One reason for this may be that the CGTA program is far less effective than Atlanta’s International Services at selling to a worldwide audience. For example, Atlanta’s gift show website is supported with links to international financial services including loans of up to US$10 million, global trade consultants, related retail and manufacturing associations, tradeshow partners as well as shipping experts. To attract more retail business from around the world, the CGTA as well as Canada in general must improve its Internet presence to better market both the association and CGTA member companies.
The copyright of the article CGTA Gift Show Fall 2007 in International Trade is owned by Daniel Workman. Permission to republish CGTA Gift Show Fall 2007 in print or online must be granted by the author in writing.
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